TCL 98C7K-UK TV 2.49 m (98") 4K Ultra HD Smart TV Wi-Fi Black 3000 cd/m²

World-leading Mini LED technology

QD-Mini LED
QLED with Mini LED
TCL's QD-Mini LED combines the merits of QLED and OLED technologies, transforming the traditional backlight into lighting that is close to pixel-level precision. It also utilizes the world's leading QLED technology, offering contrast and colour gamut comparable to OLED, while also providing higher peak brightness and a longer lifespan. This represents the future technology of large-screen displays.

Ultra-high Peak Brightness
Ultra-high Contrast
Ultra-high Colour Gamut
Ultra-long Lifespan

TCL All-domain Halo Control Technology
Mini LED TV: The Halo Eliminator
The TCL all-domain halo control technology covers the entire path from light generation to imaging, integrating high-efficiency light-emitting chips and self-developed lens technology, combined with Micro-OD, light and shadow control algorithms, and high-end HVA Panel technology. Through system-level precise control of light, it effectively solves the halo problem and delivers a premium viewing experience.

Powerful Light-emitting Chip
Master light and dark, capture intricate details
Compared with the previous generation of conventional light-emitting chip, C7K's ground-breaking Powerful Light-emitting Chip significantly improves brightness and energy efficiency, reproducing natural bright and dark scenes with clarity.

Super Energy Highlighter Base | ALD Corrosion-resistant Technique
35% Brightness Increase | 10% Energy Efficiency Increase

Super Condensed Micro Lens
34 self-developed patents, leading in lens technology
TCL's self-developed super condensed micro lens technology precisely controls light direction through its arch bridge dimming design. Its selection of nano-optical materials with greater plasticity form a golden curvature with super light-focusing properties, and precisely controls light point by point, greatly improving the backlight uniformity and halo control capabilities, making the picture details clearer.

41% Improvement in Halo Control Capability | Enhancement In Backlight Uniformity | 8 Times Increase In Optical Stability

Micro-OD
Better image quality, thinner body
With TCL's powerful Mini LED optical technology, C7K delivers an astonishing Micro-OD. It not only offers a slimmer TV unit but also puts an end to the Mini LED halo issue by working with the super condensed micro lens and ultra-high zoning, giving the stars in the night sky a deep, delicate, and sharp look.

Dynamic Lighting Bionic Algorithm
Enriched dark and light details, more realistic image reproduction
Combined with human perception characteristics and picture pixel information, the lighting details are optimized for SDR and HDR signals, while the details and contrast of light and dark scenes are greatly improved. Enjoy more real lighting effects of streaming media resources on TCL TV.

Transient Response
No ghosting and more clarity
Transient response can prevent dark shadows, bright spots, and trailing caused by backlight lag in motion picture. It makes the motion picture sharper and enhances your viewing experience.

Bidirectional 23 bit
The more precise the backlight control, the clearer the image details
Bidirectional 23 bit precision control technology can accurately sense the ambient brightness and colour temperature, and finely control the TV brightness and colour temperature to make the picture more vivid and colourful.

HVA Panel Technology
5000:1* ultra-high native contrast ratio, an excellent partner
for Mini LED TV
HVA Panel technology employs nanoscale film-layer techniques to create a butterfly-wing-shaped liquid crystal molecular microstructure. This structure precisely controls the light passing through the liquid crystal layer, significantly improving the contrast of the panel.

Precise Dimming Series up to 2048 Zones
Deeper blacks, higher brightness
Precise Dimming series refers to Mini LED TV with all-domain halo control technology. The new generation of powerful light-emitting chip, super condensed Micro lens and Micro-OD make the light shape of individual zones more perfect, and its halo control ability is several times that of ordinary zones. Combined with the HVA panel with high native contrast ratio and the world's leading light and shadow control algorithm, Precise Dimming series shapes the real light and shadow so that the TV's comprehensive picture quality performance is dramatically improved compared to ordinary TVs, bringing an upscale image experience.

HDR 2000 nits
Ignite your senses with brightness
Thanks to its peak brightness of 2000nits, the C7K features an ultra-high contrast ratio of 20 million:1 and a higher dynamic range. With its precise dimming capability, the C7K displays both deep darkness and bright, vivid details.

2000 nits Peak Brightness
20,000,000: 1 Ultra-high Contrast

QLED
More than a billion hues of vivid colour
TCL QLED utilizes Colourful Quantum Crystals, which integrate nanoscale quantum dot materials with organic materials in multiple layers. Together with backlighting technology, this breakthrough achieves exceptional colour and optical performance. Each frame masterfully renders more than a billion hues of perfect vivid colours, showcasing stunningly vivid colours. Enhanced brightness further illuminates subtle details, offering an immersive and lifelike viewing experience that unveils hidden nuances.

Colourful Quantum Crystal | 93% DCI-P3 Ultra-wide Colour Gamut
Enhanced Stability | Bionic Colour Optimization Technology

HVA Panel
Sharper vision, finer details
The HVA Panel maintains an ultra high native contrast ratio of 5000:1, while also featuring an ultra wide viewing angle and high energy efficiency, ensuring that image details are crisp and visible.

HVA Panel Technology | 3x Contrast Enhancement | Ultra-low Reflectivity
Energy-efficient | ＞178° Viewing Angle

144Hz Native Refresh Rate
Smoother and clearer
From signal processing to screen display, the C7K supports 4K 144Hz ultra-high native refresh rate throughout the entire chain, effectively solving the problem of image stuttering and making moving images clearer.

AiPQ Pro Processor
It perceives, it thinks, it produces
TCL's self-developed AiPQ Pro Processor incorporates
numerous TCL's unique image quality tuning algorithms.
This chip has excellent intelligent sensing capabilities and
can make pixel-level adjustments to the image quality,
thus providing a top-notch viewing experience.

Ai Contrast | Ai Colour | Ai Clarity
Ai Motion | Ai HDR | Ai Scene

Ai Contrast

Perfectly balanced light and shadow
Perceive the brightness information of each image in the TV picture, and combine the brightness characteristics of the viewing environment to intelligently adjust the contrast of the picture to make the bright and dark details clearer.

Ai Colour

True colour inspired by the creator
Intelligently identify the colour characteristics of the picture, and carry out dynamic colour calibration and skin tone protection, bringing more vivid colour performance, allowing users to get an immersive experience when playing games or viewing movies.

Ai Clarity

Crystal clear vision than ever
Powerful Ai data models accurately parse each frame of images, and perform pixel-level optimization on flawed images, so that even low-score images can present high-resolution image quality effects.

Ai Motion

Actional scenes and smooth details
Powered by TCL AiPQ Pro Processor, MEMC detects fast-moving objects sensitively in their size and position in the image, it calculates motion in terms of frame number with up to 4K 144Hz VRR, just to restore the silky-smooth image in compensating for blurring and tearing in the exciting sports, games, and movies.

Ai HDR

Full range of HDR
The Powerful TCL Ai HDR supports almost all HDR formats such as Dolby Vision, HDR 10+, HDR10, HLG, etc. And plus, it could upscale SDR to HDR by enhancing the picture quality in movies and shows with a wider range of colours with brighter highlights.

Ai Scene

More immersive experience
TCL Ai Scene has powerful intelligent perception capabilities. It performs outstanding recognition, scene analysis, and algorithm tuning of image content to achieve pixel-level image optimization, bringing you a more immersive viewing, sports, and gaming experience.

Multiple Eye Care
Protect your eyes
With low blue light, overclocking flicker-free, ambient light adaptively, MEMC motion stabilization, and gentle light protection technologies, a TCL TV, certified by TÜV for Low Blue Light, safeguards your vision in all aspects.

Sound Beyond Expectations
DTS Virtual:X
Virtualized 3D sound
DTS Virtual:X™ makes enveloping sound that appears to emerge above, beside, and behind you, providing an immersive experience in any room.

Dolby Atmos
Theatrical sound enjoyment
Dolby Atmos transcends conventional channel limitations to deliver three-dimensional audio. You can experience astounding clarity, increased emotional impact, and immersive, room-filling sound.

More fun with TCL

Game Master
Play like a pro
Experience next-level gaming with the best elevating technology in action. Unlock advanced display and audio technology, try smoother streaming with TCL Game Master

Gamebar
Adaptive game screen for three major consoles
Gamebar has customized exclusive screen design for the three major mainstream gaming consoles, bringing the game vibe to the fullest. Gamebar integrates many graphics and game modes, allowing you to make personalized game settings and stack up BUFFs at the start.

AMD FreeSync Premium Pro
No tearing. No stuttering. Just gaming
The AMD FreeSync technology promises seamless, artifact-free gameplay at almost any frame rate, putting an end to choppy gameplay and broken frames. It is regarded as the next breakthrough in PC and console gaming.

Superwide Gameview
With the 21:9 and 32:9 superwide screen ratio, you can get up to twice the field of view in the game, making you a hardcore gamer ready for any unexpected situation.

HDMI 2.1
For gamers, a responsive TV is just as important as one with good pictures. With HDMI 2.1, you'll experience lower latency and the better picture settings for gaming automatically.

Simple and Elegant

Ultra Slim Design
Ultra slim design, seamlessly wall-mounted
Thanks to the adoption of the precise dimming, the C7K achieves an ultra slim design, mounting on the wall as a masterpiece of home decor, turning your home into a new space for art.